This is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. It is the key to getting more traffic by integrating content with search engine optimization and social media marketing.


Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.